Mission-Driven Growth

I believe in mission driven growth: of startups, of products and of people. This concept has shaped my personal, professional and major life decisions. Here's my personal definition of mission-driven growth and why its important to me.

Growth Mindset vs Growth Mission

We've all heard of Carol Dweck's growth mindset — a belief that you can develop your talents over time (through hard work, good strategies, input from others, etc.)

A growth mission is different. I define it as a huge goal that requires significant personal and professional development to achieve. Think of it as a personal legend from Paolo Coelho's The Alchemist. The pursuit of it can carry you far beyond your wildest dreams.

Executing on your Growth Mission

To execute on your growth mission, ask yourself these 3 questions:

1. What skills do I need to master to reach it?

2. What qualities do I need to develop to achieve it?

3. Which people can help me reach it (mentors, advisors, etc.)?

Then tackle each item in order of urgency.

The interesting thing about pursuing a growth mission is that the person you become along the way is actually more important than the goal in itself.

The journey is the destination.

My Personal Growth Mission

For me, it's building and growing technology startups with global impact. To get there, I had to:

- start my first company (and move on when the time was right)

- learn growth marketing

- build consistent habits to drive sustainable success

and much more to come.

I still have a long way to go. But I'm excited about the path to getting there.

What's your growth mission?

‍Shoot me a DM on Twitter with a huge goal that's out of reach now but you're excited about the journey to achieving it.